Background to the Cut the Clock Campaign

This year, Help for Heroes is asking the nation to call time on stigma.

We commissioned a survey last month to understand how long it takes Veterans to come forward for mental health support.

The results were as follows:

  • 30% of Veterans with psychological wounds say they have never reached out for support. For those that have, it takes an average of 4 years before they ask for help. This means thousands of wounded, injured and sick Veterans are struggling in silence.
  • Common reasons for delaying help-seeking are reportedly: mistrust in civilian services (28%), unsure of the support available to them (27%) and a fear being treated differently by their friends (25%).
  • Survey results have shown that the older a veteran is, the less likely they are to seek the help they need, with 29% of those over 45 not seeking help for mental health issues.
  • Of the Veterans surveyed who have struggled with their mental health, 26% of ABC1s say they have never accessed support compared to 34% of C2DEs.

We believe it isn’t good enough, that so many Veterans are still being affected by stigma. We have therefore created our Help for Heroes Stigma Clock and are asking the public to help cut the time it takes Veterans to come forward by sharing, fundraising or donating to fund vital support.

We need your support, so we can be there for Veterans as soon as they need us.

Find out more here: 

Cut the Clock


Figures on this page, unless otherwise stated, are from YouGov Plc.  Total sample size was 10,444 adults, of which 189 had served in the Armed Forces and had experienced difficulties with mental health. Fieldwork was undertaken between 7th - 13th December 2018.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Help for Heroes
Help for Heroes

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