Partner with us
From leading brands to local business owners, a partnership with us will benefit your organisation and support our Armed Forces community.
Fundraising in support of our Armed Forces community since 2011, raising over £1.9 million.
Our award-winning partnership with Cotton Traders is our longest standing collaboration, supporting veterans and their families find the peace that they deserve.
Cotton Traders has raised over £1.9 million to date through their annual fundraising events, our co-branded Help for Heroes clothing range and optional customer donations.
Cotton Traders fundraising Golf Day event 2024 - Help for Heroes
We're incredibly proud that our partnership with Cotton Traders was awarded 'silver' for the most effective long-term partnership at the Corporate Engagement Awards in 2019.
Our partnership continues to evolve as we look at ways to engage our ever-growing audiences, thank them for their support and find ways to work strategically together.
We’re excited that 2025 will see a new chapter in our incredible history with Cotton Traders as they become the official sponsor of our Help for Heroes Community Sports Series 2025.
This grass-roots initiative, generously supported by Cotton Traders, empowers the Armed Forces community to overcome challenges and showcase their resilience, strength, and determination. Through fully accessible sports, veterans can connect with like-minded individuals, fostering camaraderie and building lasting bonds.
The story of Cotton Traders is deeply rooted in sport and camaraderie. Founded in 1987 by rugby legends Steve Smith and Fran Cotton, the brand was born from a shared passion and determination forged on the rugby pitch in Loughborough. From humble beginnings in a small office in Altrincham, they built a brand that thrives on teamwork and a love of sport.
Today, we are proud to partner with a business whose DNA reflects the values of camaraderie, perseverance, and teamwork. Together, we are delivering the Help for Heroes Sports Series, providing veterans with the opportunity to start transformative journeys through the power of sport.
Here at Cotton Traders we remain as proud of our relationship with Help for Heroes as we have always been. As we now close in on raising £2m for this wonderful charity, I’m very excited that we are developing our relationship even further in 2025 by sponsoring the Community Sports Series, which I’m sure will be great fun for everybody involved.”
Chief Executive Officer of Cotton Traders
Every year, Cotton Traders hosts an incredibly impactful Golf Day, to raise awareness of important veterans issues while promoting overall wellbeing to our audiences.
Pictured left is Veteran Ambassador Kevin Gray, who shared his personal stories and experiences with guests at this year’s Cotton Traders Golf Day event.
Useful Links
How we can work together
From product partnerships and brand licensing to charity of the year and employee engagement, find out how we can work together.
Our partners
Meet some of the amazing organisations we are working with and see how they are supporting our Armed Forces Community.
About Us
Life can be tough when a military career comes to an end, especially if it has been cut short by illness or injury. That's why we help the Armed Forces community live well after service.
Our Impact
Thanks to the kindness of our supporters, we’ve helped 27,000 people live well after military service. But thousands more still need us.
Our stories
Read about the incredible stories of our veterans and their families.
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