Corporate Support: Corporate Support | Companies We Work With
Alf Turner Reaches Fundraising Milestone
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Our decade-long partnership has reached a significant fundraising milestone. Take a look at all that's been achieved since 2012.
From award-winning sausages and pork scratchings, to field kitchen spices and the ultimate scotch egg, Alf Turner has supported our Armed Forces community since 2012.
The partnership began when Paul Turner, CEO of Alf Turner, introduced a range of premium sausages using his grandfather’s traditional family recipe. Backed by Dragons' Den star Peter Jones, Paul set out to honour his family’s roots while giving back to the community close to his heart.
The inspiration runs deep - Alf Turner himself served 20 years in the Royal Army Service Corps before opening his butcher’s shop in Aldershot, the British Army’s hometown. For Paul, supporting our Armed Forces and their families was a natural choice.
What started with award-winning sausages soon expanded into an irresistible range of products:
- The Dragon’s Egg: Launched in 2014, this ultimate scotch egg sold over 1 million in its first year!
- Dragon’s Fury Chilli Pork Crackling: Introduced in 2015 alongside traditional pork scratchings for snack lovers.
- Field Kitchen Spices: A versatile range of seasonings inspired by military field kitchens.
- Dragon’s Pork Pie, Sausage Roll, and Chuck N' Rib Burgers: Crowd favourites for all occasions.
Award-Winning Support
In 2017, the Alf Turner range was recognised with the Best Brand Licensed Food or Beverage Product or Range award at the Brand and Lifestyle Licensing Awards, triumphing over household names like Guinness, J20, Jamie Oliver, and Magnum.
Making a difference
Every pack in the Alf Turner 'in support of' range contributes 2p to Help for Heroes, raising over £293,564.32 to date. This funding has directly supported veterans and their families, helping them rebuild their lives after service.
Alf Turner brand hosted an event at Morrisons HQ Café in September 2024 with Hero Bear bringing the fun to all the Morrisons colleagues. - Help for Heroes
Having seen first-hand the incredible work the charity does for our forces' heroes, it was an obvious choice from me to commit myself and my business to helping this incredible charity. My commitment to Help for Heroes is the same, and that is support for life."
CEO of Alf Turner
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About Us
Life can be tough when a military career comes to an end, especially if it has been cut short by illness or injury. That's why we help the Armed Forces community live well after service.
Our Impact
Thanks to the kindness of our supporters, we’ve helped 27,000 people live well after military service. But thousands more still need us.
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