Help for Heroes offers unique and meaningful partnership opportunities, which enables companies to be aligned to a highly recognisable and reputable, British brand.     

Partnerships have long been in the DNA of Help for Heroes. With iconic British brands such as Tesco, Cotton Traders, GSK and Vauxhall rallying behind the cause from our very early days.    

More recently we’ve been able to count on the support of Moto, Debenhams, Next and Mondelez.   

We can work together to create a bespoke partnership that suits your business needs and objectives while supporting our cause.

Our heroes need you and now is the time to join the Help for Heroes family.  

Here are some of the ways we can work together.

Charity of the Year

From taking part in our Big Battlefield Bike Ride like Moto, or Hero Hikes as Ambassador Cruise Lines did, to hosting a golf day with your suppliers or holding a bake sale in the office. You will be championing a cause that resonates with millions, fostering collaboration across teams, enhancing employee morale, and promoting inclusivity and diversity, all while aligning with your ESG strategy.

 

A Charity of the Year partnership can offer benefits including

  • Generating positive local and national PR
  • Demonstrating your company values and commitment to your customers and local community
  • Encouraging team building
  • Providing great staff engagement opportunities.

We can support our partnership by

  • Providing fundraising materials to raise awareness of your support and encourage donations
  • Offering informative and motivational presentations to your employees
  • Providing fundraising tools, tips and tricks
  • A calendar of engaging opportunities including volunteering opportunities, challenge events, campaigns and anniversaries to get involved with.

Product Partnerships and Brand Licensing

Did you know that about 80% of customers are likely to switch products to one that supports a charity? Why not boost your sales by attaching a donation to one of your products? 

When it comes to creating a story around a product, partnerships between brands and charities work extremely well; what it boils down to is customers consciously enjoy purchasing products and services that support a cause.  And the storytelling of our cause and connection to the product can create meaningful and eye-catching content opportunities. This kind of partnership is a win-win for all parties involved and we've worked with amazing brands such as Maynards Bassetts, Cadbury, Tate & Lyle and Alf Turner. 

We are always on the lookout for new ideas and products that can raise money to help us deliver long-term support for veterans and their families.

Pro Bono and Gifts-in- Kind

Do you have professional skills and resources to offer?

From offering free consultancy to seconding a specialist employee, your business's skills and expertise can help change lives. Our partnerships with CDW  and St James's Place are great examples.

We're also extremely fortunate to receive generous donations of gifts-in-kind, from IT equipment and office supplies to 'money-can't-buy' auction prizes and sports equipment.

By supporting us through pro bono work or gifts-in-kind, you're helping us keep our running costs low, our efficiency high and ensuring more funds go directly to helping veterans and their families.

We organise a number of high profile fundraising events each year. We are also lucky to benefit from events organised by our supporters, such as charity balls and golf tournaments. These events usually involve a charity auction and donations of 'money-can't-buy' auction items helps maximise our fundraising.

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