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We’ve been partnered with Ruroc, a motorcycle and snowsport apparel manufacturer since December 2021.
The British-born brand was founded in 2010 following a near-death experience in Whistler, Canada, which led to a mission to create better snowsports helmets. Since then, they have built a huge global following and expanded their protective gear range, disrupting the global motorcycle industry with their lightweight carbon-fibre full-face motorcycle helmet, ATLAS, and their innovative and stylish Enginehawk motorcycle apparel brand.
Kicking off the partnership in style, Ruroc have launched a brilliant collection of products, their first ever cross-brand collection, under the name Smokescreen in support of our wounded veterans and their families.
£10 from the sale of every Smokescreen product will be donated to the charity, with the aim of raising £25,000.
Last month we joined Ruroc at Motorcycle Live in Birmingham, along with Army veteran Steve who’s a keen motorcyclist, to meet the team and help raise awareness of our partnership.
Ruroc’s Account Manager, Natasha says “we ended another difficult year on a fantastic note with our brand-new partner, Ruroc, and it was brilliant to bring along Steve to meet the team at Motorcycle Live. We’re just getting started and I can’t wait to see what 2022 has to bring".
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