Our partners
Meet some of the amazing organisations we are working with and see how they are supporting our Armed Forces Community.
COTTON TRADERS TO CHAMPION ARMED FORCES COMMUNITY THROUGH POWER OF SPORT
Our award-winning partnership with Cotton Traders stands as our longest and most cherished collaboration, dedicated to supporting veterans and their families in finding the peace and purpose they deserve.
In 2025, we’re thrilled to embark on a new chapter in this incredible journey as Cotton Traders becomes the official sponsor of our Community Sports Series 2025.
This grass-roots initiative, generously supported by Cotton Traders, empowers the armed forces community to overcome challenges and showcase their resilience, strength, and determination. Through fully accessible sports, veterans can connect with like-minded individuals, fostering camaraderie and building lasting bonds.
The story of Cotton Traders is deeply rooted in sport and companionship. Founded in 1987 by rugby legends Fran Cotton and Steve Smith, the brand was born from a shared passion and determination forged on the rugby pitch in Loughborough. From humble beginnings in a small office in Altrincham, they built a brand that thrives on teamwork and a love of sport.
Today, we are proud to partner with a business whose DNA reflects the values of camaraderie, perseverance, and teamwork. Together, we are delivering the Help for Heroes Sports Series, providing veterans with the opportunity to start transformative journeys through the power of sport.
Cotton Traders are proud to support Help for Heroes. We believe our Armed Forces community should live well after service, as life can be tough when a military career comes to an end, especially if it’s been cut short by illness or injury. This is why we stand with Help for Heroes and together we can provide veterans with the opportunity to start transformative journeys through the power of sport.”
CEO at Cotton Traders
This expanding grass-roots initiative, generously supported by Cotton Traders, empowers veterans and their families to connect with their community, rediscover their love of sport and find their new passion. This event series is for anyone who has served.”
Community Sport and Innovation Manager at Help for Heroes
Find out More
Cotton Traders
We are partnering with Global IT solutions provider CDW, which has committed to support our critical work using AI integrated technology.
How we can work together
From product partnerships and brand licensing to charity of the year and employee engagement, find out how we can work together.
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