Brand Partners

If you are interested in working with us, we would love to hear from you, so please contact our Brand Partnerships Team for more information.

Click the blue bars below to expand each selection:

Ginsters sponsored the Help for Heroes Hero Ride in 2015 and 2016, with the well-known British company also launching a limited edition pasty in May 2016 to raise funds for our wounded.

Two members of Help for Heroes' Band of Brothers fellowship – Brian and Dave – worked with the Ginsters Chefs to create a limited edition pasty choosing flavours which reminded them of home and the favourite foods they missed while serving overseas. The final product was a classic combination of succulent British roast beef and horseradish.

Brian said, “It was one hell of an experience. Ginsters is doing a phenomenal job. Their support is going to help, and change someone else’s life, just like mine has been.”


Dave (left) and Brian at Ginsters

Jo Hartop, Head of Corporate Communications for Ginsters said “We have been working with Help for Heroes for the past two years through our support for the Hero Bike Ride. We were delighted to build on our existing partnership with them by launching the Limited Edition pasty. Brian and Dave were an absolute delight to work with and the whole Ginsters Team really enjoyed the time spent with them developing this special pasty.”

"We are extremely proud to be associated with the Help for Heroes charity as it fits perfectly with our brand and the causes our consumers really care about. Many of our employees participated in the Hero Ride to raise awareness of the event, experience the camaraderie of cycling alongside Heroes and raise money for an extremely worthwhile cause”.

Never has there been a more refreshing way to support out Heroes!

We're delighted to announce our new partnership with Hildon Ltd and the launch of the first-ever natural mineral water bottled in the Help for Heroes label.  

Hildon is passionate about supporting local charities and Help for Heroes is indeed a local neighbour - the Hildon estate is located just 13 miles away from Tedworth House Recovery Centre in Tidworth!

James Burston, Sales and Marketing Director at Hildon, explains why Help for Heroes partnership means so much to the team: "This is the beginning of an important, long term relationship because supporting local charities and good causes is an inherent part of our culture.  We look forward to working on several projects with Help for Heroes that will go beyond a simple per bottle donation." 

As well as the glass bottle version for your dining table, we've also launched a sports cap PET bottle - perfect for all runners, trekkers and hard working fundraisers.

Every bottle sold will make a donation to support our Heroes.

You can order online at

Did you know...

Natural Mineral Water must come from a single protected source to ensure its purity and consistent mineral composition - Hildon Water is soucred and bottled in the Test Valley in Hampshire.

The Hildon Estate comprises 180 acres of beautiful English countryside. Hildon has been selected as winner of the Chefs’ Choice Awards for four consecutive years (2013, 2014, 2015 and 2016) and is the natural mineral water of choice for key gastronomic partners such as the Roux Scholarship, Three Wine Men and the Institute of Masters of Wine.

Our partnership with Flying Flowers is blooming! Seasonal bouquets and arrangements are added to the range regularly, including Valentines, Mother's Day, Father's Day and Christmas bouquets which make wonderful gifts or blooms to decorate your home.

The Help for Heroes selection of bouquets has been carefully crafted and is unique to Help for Heroes. 15% of the sale price on all flowers across their range purchased through the Flowers for Heroes website is donated to the Charity.

In 2016, four members of the Help for Heroes Band of Sisters fellowship each designed a beautiful bouquet to raise money for Help for Heroes which have proved very popular with Flying Flowers customers.

The ladies were fully involved in the whole process; from picking their flowers and making up their initial arrangements, to choosing the name and approving the final designs. You can read the full story here.

Each arrangement tells a personal story. Sheena’s bouquet is called ‘Blooms of Support’ in tribute to the Band of Sisters. She chose pink flowers to reflect the group’s famous hoodies: “I like bright pink and it’s 'our' colour. It’s a big bunch of us that come together to support each other.”

Please make Flowers for Heroes your online florist of choice!


From top left to bottom right: Blooms of Support, Stronger Together, Glorious Spirit, At Ease.

So treat yourself or a loved one to a beautiful bouquet and know you are making a difference too!

Five members of Help for Heroes' Band of Brothers fellowship worked with Corincraft, a leading British fragrance house, to develop Help for Heroes XTREME, the fragrance for men, to raise funds for their fellow wounded.

Veterans Steve McCulley, Dan Richards, Clive Smith, Corbin Mackin and Karl Hinett worked with Marianne Martin, a senior perfumer and fragrance lecturer from the London College of Fashion. Marianne shared her expert knowledge with the men to enable them to understand the fragrance creation process, the ingredients and the physiology and psychology of smell.

Their mission was to create an assertive fragrance that the everyday man would want to wear time and time again, but which is ruggedly masculine and irresistible to the nose!

Steve, Dan, Clive, Corbin and Karl fully engaged with the creative process and quickly took ownership of their scent. Like true ‘noses’, they would not let go until they had the balance just right.  

They chose a modern, yet timeless fragrance peppered with hot spice and rugged smoky woods diffused with amber and a touch of black leather. This masculine scent is topped with a fresh citrus herbal accord of lemon and basil reminding your hero of the wild outdoors. 

At least £3 from the sale of each bottle of Xtreme, The Fragrance, will be donated to H4H.

Robin Taylor, Managing Director of CorinCraft, said: “We are incredibly proud to be associated with Help for Heroes. We are in awe of the amazing work that they do to support British Servicemen and women injured in the line of duty. We hope that Xtreme, the Fragrance will help raise further awareness and the sales will raise valuable funds to support this remarkable charity.” 

Help for Heroes XTREME is available from our H4H Shop.

Eggs for Soldiers are the eggs that give something back. It is one of our oldest partnerships and has raised over £1.2m to date, selling over 8.6 million eggs!

Eggs for Soldiers was launched in 2012 by Noble Foods who wanted to give consumers a simple way to do their bit by making a small change to their weekly shop; with enough people doing this, we can make a huge difference to other people's lives.

Rob Newell, Marketing Director Shell Egg Division, Noble Foods: “We greatly respect the work the Armed Forces do. We saw the fantastic work that Help for Heroes was doing and we wanted to be a part of that. Many of our staff are either ex-military or families of Servicemen and women so it seemed the perfect fit for us. In the Summer of 2014 we reached the £1million milestone, all through the sale of eggs! It was amazing to be able to show our customers and retailers what can be achieved through a small change to their shopping basket.”

The brand has been incredibly successful and popular with Help for Heroes supporters. Available in selected Tesco stores, they can easily be recognised on shelf with their distinctive packaging and their eggy take on the Help for Heroes logo!

As one of the featured brands in a special Tesco multi-buy bundle, Eggs for Soldiers supported the Heroes Breakfast campaign in 2015, alongside Alf Turner sausages and bacon, and Branston's Baked Beans in a unique retailer and charity brand partner collaboration.

Visit the Eggs for Soldiers website for more information... we think they are doing an eggcellent job!

Created by: Heroes. Brewed by: Marston’s. Enjoyed by: Everyone.

A discussion between Help for Heroes Co-Founder Bryn Parry, Tesco and Marston’s - the UK’s leading brewer of premium cask and bottled beers - led to the development of a new beer to raise funds for wounded Servicemen and women. Marston’s Help for Heroes Ale proved hugely popular with its customers with over 1 million pints sold.

Genevieve Upton, Head Innovations Brewer at Marston’s, worked with three wounded Veterans to create the unique, blonde ale. Pete Dunning, Baz Whittingham and Si Brown knew exactly what they were looking for and after tasting samples, in typical Band of Brothers’ no-nonsense-style, quickly arrived at what they wanted.

Help for Heroes Ambassador Si Brown said: “We wanted a modern-tasting ale and Pete, Baz and I all had a definite idea of how we wanted the beer to taste. We hope members of the public, when they are doing their weekly shop, will think about the wounded and pop a couple of bottles into their shopping basket.”

Richard Westwood, Managing Director of Marston’s Beer Company said: “We are enormously proud to be associated with Help for Heroes. Everyone involved in this project has been bowled over by the fantastic work that they do with injured Servicemen. We hope that the beer has helped raise awareness for the work done by the Charity as well as raising some money.”

The Help for Heroes Ale was well received, with a 5p donation per bottle and 6p per draught pint.

The development of the beer marked the start of a wider partnership with Marston's with landlords and pub staff raiseing over £45,000 through collection tins on the bar, quiz nights, live music evenings, BBQ afternoons and more.  

Marston’s also supported Help for Heroes in other areas other than pure fundraising, such as promoting Hero Ride throughout their estate (the first such request they have supported which is testament to the relationship), distributing BBQ for Heroes flyers and in-kind support for the Cricket for Heroes event at the Oval in 2015.

DEWALT®, the UK’s leading manufacturer of industrial power tools, began its association with Help for Heroes by introducing a limited edition, Help for Heroes-branded drill kit, launched by British MotoGP rider Bradley Smith at Silverstone in 2014.

Such was the popularity and success of the product with its customers, it exceeded all sales and donation targets, raising over £60k. As a result DeWalt has introduced a second drill set and Stanley Black & Decker, their parent company, has also launched a range of Stanley Knives in Help for Heroes colours.

Darren Barber Head of Marketing (UK & ROI): “Our customers are already keen to see what products we can bring to market in 2016 to help drive further charitable donations. There is a clear link and interest from the construction industry, our distributors and end users around our partnership with H4H. We feel we have only just begun this journey and people are asking what we are doing next. Our opportunities now lie in expanding our activities across our wider brand portfolio and looking to include more staff in the central fund raising events delivered by H4H in 2016.”

DeWalt also donated tools to Help for Heroes Recovery Centre in Wiltshire, Tedworth House, which are used by wounded Servicemen and women for various outdoor activities as part of their recovery programme.

This partnership with Help for Heroes began when Paul Turner launched a range of award-winning sausages in 2012 with the backing of Dragons' Den's Peter Jones, using a traditional family recipe passed down from his grandfather, Alf. The brand is supporting H4H through on-pack donations across its expanding range of products and has raised over £130k to date.

The Turner family has a long association with the Armed Forces going back over 60 years and as a butchers based in Aldershot, the home of the British Army.

Hot on the heels of the success of the pork sausages range, the Dragon's Egg was launched in July 2014 selling over 1 million scotch eggs in just over a year. 2015 saw the introduction of Dragon’s Fury, a chilli pork crackling snack, and Traditional Pork Scratchings. In 2016 the Dragon's Pork Pie and Dragon's Sausage Roll was launched.

Alf Turner has seen its business grow with revenue and sales quadrupling.

Visit Alf Turner's website for more information. The range consists of:

  • Dragon's Egg (Sainsbury's, Co-op and Waitrose)
  • Dragon's Pork Pie (Wilkos and Co-op)
  • Dragon's Sausage Roll (One Stop, Wilkos and Co-op)

Follow Alf Turner on Twitter: @Alf_Turner


Help for Heroes

Become a Friend

Regular donations provide a sustained focus on rebuilding the lives of our wounded Servicemen and women.


Related News

Help for Heroes proud to be partnered with Jack Wills

Wednesday 31 August 2016

Jack Wills, the lifestyle brand, has announced an exciting new partnership with H4H

Read More